Huawei has launched the Watch Ultimate 2 in Switzerland, targeting one of the world’s most prestigious luxury watch markets. By unveiling its latest premium smartwatch in Zürich, Huawei signals its intention to compete not only with Apple and Samsung but also with Switzerland’s centuries-old tradition of high-end timepieces. The timing, ahead of the Swiss winter season and international watch fairs in Geneva and Basel, shows Huawei’s ambition to secure a foothold in Europe’s most competitive luxury watch environment, reports nume.ch.
A design pitched against Swiss watchmaking
The Watch Ultimate 2 features a zirconium-based “Liquid Metal” case and dual-tone ceramic bezel — design choices intended to echo the durability and refinement of classic Swiss watches. Sapphire glass provides robust scratch resistance, a vital feature for active Swiss consumers who use their devices while skiing in the Alps, sailing on Lake Geneva or hiking in the Bernese Oberland.
Huawei has deliberately chosen a sleek, professional aesthetic to appeal to Swiss buyers who are used to Rolex, Omega or TAG Heuer, but increasingly demand connected technology for health and safety.
Technical specifications relevant for Switzerland
- 1.5-inch LTPO 2.0 AMOLED display with 3,500-nit brightness, clear under alpine sunlight.
- 20 ATM waterproofing supporting dives up to 150 metres — stronger than many Swiss luxury diving watches.
- Sonar-based underwater communication up to 30 metres and an SOS distress mode signalling devices within 60 metres.
- TruSense X-Tap health system, monitoring 11 parameters such as ECG, SpO₂, stress and sleep — popular with Switzerland’s health-conscious audience.
- eSIM and dual-band GPS (BeiDou satellite messaging remains China-only).
- HarmonyOS 5.1, supporting music playback and voice calls.
- Battery life: up to 4.5 days in standard use, 11 days in energy-saving mode.
Pros and cons for Swiss consumers
Advantages
- Diving capability up to 150m, relevant for Swiss divers abroad.
- Premium materials comparable with traditional Swiss watchmaking.
- SOS safety functions, appealing for mountain sports and outdoor adventures.
- Ultra-bright display suited to winter glare on snow.
- Full health and fitness ecosystem.
Disadvantages
- Premium pricing compared to Samsung or Garmin.
- Satellite messaging not available in Switzerland.
- Battery life shorter than simpler wearables.
Price and Swiss availability
Huawei has confirmed two models for Switzerland:
| Model | Europe (€) | Switzerland (CHF) | UK (£) |
|---|---|---|---|
| Black Compass | €899 | CHF 849 | £799 |
| Blue Ocean | €999 | CHF 949 | £899 |
Pre-orders are open through Huawei’s official Swiss online shop and major retailers such as Digitec Galaxus, Interdiscount and MediaMarkt Schweiz. Deliveries begin in early October 2025, placing the launch directly against Apple’s Watch Ultra 3 in Switzerland’s high-spending consumer market.
Why Switzerland matters for Huawei
Switzerland is home to the world’s most renowned watchmakers, from Patek Philippe and Audemars Piguet to Rolex and Longines. By introducing the Watch Ultimate 2 in Zürich and Geneva, Huawei positions itself not just as a tech competitor but as a challenger to Swiss tradition. The emphasis on diving depth, sapphire crystal and luxury materials is no coincidence: Huawei is appealing to Swiss consumers who value both heritage and innovation.
The move also reflects a broader trend: even in Switzerland, demand for connected health monitoring and outdoor safety features is growing rapidly. From executives in Zürich to students in Lausanne, and from divers travelling to the Mediterranean to skiers in Zermatt, Huawei aims to redefine what a luxury smartwatch can be.
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